Overview

Uniqlo is a Japanese clothing brand. It's main users, as seen by their clothing categories, are:

Uniqlo offers a wide range of clothing as well as highlights limited collections (collaborations with artists, shirts from video games or TV shows, etc.).

Strengths and Weaknesses

Strengths

Search
  • The search function is very useful and intuitive. Gives the user trending searches, their own search history, and auto fills suggestions as they type. Learn more here...
    • Individual Clothing Pages
  • The pages for specific clothing items is very visually appealing. It allows the user to scroll through images and reviews while also viewing the colors, sizes, and price. Learn more here...
    • Collaboration Pages
  • The "Special Collaborations" page and the "UT Collections" page act as good menus for browsing clothes. They include lots of images and lead to seperate pages that give more information on the specific collections. Learn more here...

    • Weaknesses

    Home page
  • The biggest weakness of this site is its home page. It's not clear how to navigate through the site and the scrollable images, while visually appealing, are confusing. Learn more here...
    • About Section
  • It's unclear where to find the about section (it's found by scrolling down while on the search menu). If someone's unfamiliar with Uniqlo, it's very hard to get information about them on their own site. Learn more here...

    • Recommendations