The site does a pretty good job at creating conversations with its users and continuing them quickly from the homepage. It is not at all content heavy, yet it still provides ample opportunities for questions to be answered.
It also indicates a knowledge of who they are conversing with and what those people hope to gain or what tasks they want to accomplish when visiting their site.
For people who are not entirely familiar with what their site's message is or how to navigate it, there are plenty of helpful resources available to answer any of their questions or allow them to gain a little more expertise if desired.
The blog and the groomer's educational resources are a great way to integrate and apply to all levels of skill and expertise, facilitating conversations with a wider demographic that is still within a particular niche.
How to improve
A better organized homepage that is mapped out in order of importance would be beneficial. Educational resources and FAQ should be farther toward the top or even on the side.