Summary of findings

The design is very consistent in the color and font style.

However, everything seems to be aligned on a vertical axis. Though this is obviously acceptable for product pages, the design of the homepage is really hindered by the use of elements that only span the width of the page when it is not really necessary.

I also discovered errors with the navigation menu at the medium screen size. From the main navigation categories, there is a second list of categories, each of which also has another list of categories. That third list of categories is covered by a second list of user actions, like wishlists and store location links, making it almost impossible to see or click on the actual navigation items. This is not an issue at the larger screen size, since the navbar is displayed at the top, at the small screen size, or for the first two sets of categories of product.

The way that the pages are designed makes reaching the menu at the bottom a very long journey.

How to improve

Fix the overlapping navigation lists at medium width in the menu so that the list of user actions is fixed at the bottom of the menu at all times

Align some items on a horizontal side axis to make the bottom of the page more easily reachable

Make more use of the color scheme on individual pages