Summary of findings

The homepage is aesthetically pleasing and starts the conversation with the user right away, but is overall very busy and is full of large block elements that don't necessarily need to be so big.

The first item on the homepage is an ad for a brand of bathtubs, which I don't believe is the key message of the site as a whole, and makes the user question whether they have identified the correct site.

The second section would be much better suited to be the first thing the user sees as they open the page, which is a carousel of brands they sell with a heading about their deals.

The homepage is very long because of just how many items there are on it as well as how large those items are.

How to improve

Minimize the size of images and maybe make them aligned on the side of the page so that the user is most obviously presented with the key goal of the site: to sell a variety of products.

A navigation bar directly on top of the site page at screen widths above medium, as opposed to above large, would be helpful.

The section containing the logo and the heading above it could use some padding.

The instagram photos at the bottom of the homepage especially do not need to be as large.

In general, the homepage could benefit from elements that have nothing to do with the goal of most users when visiting the site should be minimized or aligned on the side so that the main goals can be highlighted and more easily identifiable.