Overview
Groomer's Choice is a wholesale dog grooming supplier accessible to both professional groomers and pet parents.
Groomer's choice sells a wide variety of products, tools, and apparel. They also offer resources for grooming education.
Strengths and Weaknesses
Strengths:
- Content tailored to a specific, but not too specific, audience
- Color scheme is consistent with brand colors and is used across all individual pages
- Creating conversations with users and answering questions with homepage
Weaknesses:
- Design errors
- Responsiveness at smaller viewport widths
- Low contrast between some headings and their background colors
- Issues with loading lists of products
- Font size and line spacing in product details sections
- Issues with navigating between pages
- Buttons that cannot be dismissed from the page
- False bottoms
Recommendations
- Be more intuitive on what the vast majority of users' purpose is in going on the website, and organzie the content as such.
- Increase font size of both subheadings and paragraph-format text
- Amend html errors, particularly those that result in obscured navigation items
- Make the site responsive at all screen sizes
- Use darker background colors for headings or buttons